The Common Sense Internet Gazette
from Ozdachs Consulting
April 24, 2007
Greetings!
Web design and Internet Promotion by Ozdachs

The Common Sense Internet Gazette highlights tools for your website and Internet developments that affect your organization's online life.

Please contact Ozdachs for ideas and suggestions to improve your Internet presence!
In This Issue
A Cold Guilty Sweat
Costly Spam Fighting
Google Wants More of Your Money
Economic Development in Transylvania
News from Our Clients
Quick Links
 
When Someone Asks about Your Back-ups, Do You Break Out in a Cold, Guilty Sweat?
Our personal computers now often contain the most complete copy of our financial records, family pictures, personal correspondence, and favorite music.
Carbonite Icon showing a problem
We know we should back-up our files regularly. But, what a pain!

The questions of "how many CD's do I need? do I have to stand around and change the CD's?" and other practical questions too often result in us backing up only once or twice. Then the process becomes too difficult and we give up today and promise to do the back-up tomorrow.

Carbonite Icon showing normal operationsOf course, we break out in another cold sweat when the computer doesn't boot or we get an error about data corruption.

Now automatic online back-ups have become affordable for PC owners.  We have started using Carbonite which backs up all of our files automatically.
Read how to back-up automatically over the Internet »
 
How Fighting Spam Can Cost Your Business Hundreds of Dollars
Mishandling email costs you hundreds of dollarsOne Ozdachs client stopped receiving inquiries from potential customers this winter.  Even after increasing spending for Google ads, the potential customers didn't even write for more information.

Actually, prospects were writing.  Their messages just weren't getting past a spam filter. 

more on The Case of the Costly Spam Filter »
 
Get Ready to Increase Your Ad Budget - Google Increases Its Net 66%
Google's Net Income is Way UpLast week Google announced that its net income soared, mostly on account of higher revenue from pay-per-click advertising.

At the same time, Google continues to design poor customer service systems and unapologetically refuses to improve.

There is no significant competition to Google at this time.  Unfortunately, this leaves small businesses and advertisers in a position of a 1960's telephone consumer dealing with "Ma Bell".

What Google's Monopolist Power Means to You »
 
Supporting Economic Development in Transylvania
Project Harvest Hope Promotes economic development in Transylvania

This new Ozdachs site has a modern look and popular features including drop-down menus and a contact form that deters automated programs from collecting email addresses.

Visit Project Harvest Hope's updated website and check out their good work.  After-all, haven't you always wanted to take a trip to Transylvania?
 
Quick Notes from our Clients
Ozdachs Consulting | 4066 23rd Street | San Francisco | CA | 94114