When #1 is Not #1
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 Every business wants to show up #1 in the list of search results for their products and services.
Google's new program to personalize search results will make this goal impossible!
What you get back at the top of your Google page will be different than what I get back -- even when we search for the exact same phrase.More on "The Personalized Google Experience" »
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The San Francisco Chronicle Discovers Pay-Per-Click Ads
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 Last Sunday (May 20) the San Francisco Chronicle ran a business section story on the cost effectiveness of online advertising.
Companies in business for less than 10 years are twice as likely to use online ads, according to the article. It also notes that the pay-for-click ads let smaller businesses compete on an even playing field against "the big guys".
Overall the story validates the strategy and technique that Ozdachs uses for its clients: optimization for keywords and the select purchase of pay-per-click ads.
Of course, my favorite part of the article is where I am quoted in my role as the marketing director for a client's CPA firm.Read the article and my quote near its end » |
Google Changes Search Results Display -- Your Site May Move Down the Page
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 Last week Google changed significantly what they show on their search results pages.
Touted as "Integrated Search Results", the response to a normal inquiry will include images, videos, and news reports in addition to the list of web sites which Google and other search engines have traditionally returned.
3 Impacts on Small Businesses »
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| What Are they Saying About You? |
 Want to get new clients from the Internet without even having a website?
A San Francisco mortgage broker started getting calls from prospective clients because he was rated highly Yelp!
Yelp!?
Yes, Yelp! Whether you live in an area served by Yelp! or another online rating service, you want to know what people are saying about you and your business. 3 Tips on Handling Your Online Reputation »
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Scottsdale CPA's Know it's an Extraordinary Time for Business
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This Certified Public Accountant firm provides all of the traditional services you think of when you hear "CPA".
Their new Ozdachs website shows off their special passion: working with businesses to improve their operation and to increase their value.Visit these Scottsdale CPA's »
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| Quick Notes |
 Not everything Google does is disruptive. Much of their new stuff is downright helpful!
The latest Google service we've stumbled upon is a free business telephone number look up and connection service.
Call 800-GOOG-411 (800-466-4411) and tell the nice automated man where you are and the business name or type of business you're looking for. You'll get the number, address, and even be connected!
Don't pay your cell phone or land line telephone company's 411 charges! More Info »
- Ozdachs will be on the road tomorrow (May 23) through Memorial Day. We'll have our laptop with us, but responses to email may be delayed!
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