|How to Respond to Online Critics|
| This week my eye doctor told me that he refuses to read his business' reviews on Yelp because he is afraid of seeing something negative. He wouldn't know how to handle a bad review, and it would upset him too much, he said.|
His comments were completely unexpected because I selected this optometrist two years ago because of his positive Yelp reviews.
He's lucky, because Ostrich marketing is rarely effective. And, any popular business will get some number of negative online comments.
Fortunately, as the chart at the left shows 2/3 of Yelp reviews are 4- and 5-star raves. Still, knowing how to handle an online pan, is important.
In fact, I have updated my own Yelp reviews for two places I originally gave 1 or 2 stars to. In each case the owner used my complaint to improve their service. The owners contacted me privately and said that they addressed the problem I had written about. When I went back to these establishments -- both restaurants -- the owners had indeed fixed what I had noticed. (How cool is it to be able to "talk to the owner" about a problem?)
So, don't avoid reading your reviews. Instead use best practices when you're slammed online.
|Client Files Civil Rights Suit and Gains Media Exposure|
| San Francisco criminal defense attorney -- and Ozdachs client -- Tim Pori filed suit alleging civil rights violations by law enforcement officers, according to a press conference held yesterday. The legal action says that five San Francisco Bay area police officials took property during searches and did not return it even though no charges were filed.|
Items taken by the police include a Victoria Secret gift card, and Tim's clients had their computers returned to them only after getting a court order.
Tim -- pictured at right -- looks great on TV, and he's using the media in a way that is smart for both his clients and his practice.
Watch the KGO-7 News Video »
|Catering Your Catering Site to Google|
Marin Caterer Michael Goldstein had a good-looking professionally designed web site. But, he was concerned because he couldn't find his pages in Google when he searched for phrases his potential clients would use.
Michael's site mentioned the words "catering" and "caterer" very infrequently. Its pages showed pictures of lovely food and wedding ceremonies. But, what was Google supposed to read to know what the site was about?
Within a week of our Search Engine Optimization of his site, it appeared as #2 in Google for San Francisco Bar Mitzvah catering, and it was gaining visibility for other money words like San Francisco wedding catering.
When you're looking for quality catering in San Francisco, visit Michael's site!
More on why Search Engine Optimization should not be an afterthought to web site creation »
|5 Things to Do to Protect Your Email Account|
I received this email from a friend from church last week:
I am really sorry to disturb you but you have to help me if you can, I had an unexpected trip to England but unfortunately for me I was robbed of my wallet and money. I am writing you from the free library where I can only use the computer 15 minutes an hour. Can you please help me by sending me enough to get a hotel?
Fortunately, our friend was safely in San Francisco and in the pews Sunday morning. But, his email account had been compromised.
He was embarrassed, of course. He let his email account get hacked and put his friends' money at risk... even though protecting his account would have been fairly easy.
Here's what you can do to protect your email »
|An Estate and Trust Attorney Likes the Courtroom|
| Marin Estate and Trust Attorney Marlene Getchell already had a professional graphics designer and branding specialist working with her when we met.|
Marlene's site is the first one I've "created" by using the words and graphics supplied entirely by a design professional. Kristi Frelkin supplied PDF files with the look and information for each page. I then published the pages in search-engine readable HTML format.
The site's design fits Marlene's new brand, and Google can understand that one thing that makes Marlene exceptional is her willingness to litigate estate and trust issues. Good looks and text information make this site a winner.
|Working for the Competition|
|Sometimes you're friendly with businesses that others perceive as your competition. Maybe you work in the same field, but have a different focus. Maybe you have different styles so that you know that a prospect who likes your competitor wouldn't be a good fit for you.|
Helping your friendly competitors is great, if you're up to it. However, Ozdachs routinely turns down work from competitors to its clients when they call us. We go all out for our clients, and only one can be #1 in Google for any search phrase.
So, Ozdachs only worked with Marlene (see last story) because our earlier client, Marin Estate Planning Attorney Julia P. Wald (pictured at right) suggested that we call Marlene and work with her.
The two practices do overlap, but each focuses on a different area. I was happy to help Marlene, but did so only because Julia said it was okay!
More thoughts on helping the competition »
|Google Never Sleeps -- February Algorithm Update Weeds Out Spammy Sites|
| Since our last newsletter, Google unleashed another change to its web site ranking algorithm.|
According to the New York Times, the latest update was aimed at ridding Google results of the "content farms" that were stuffing pages with keyword-rich -- but meaningless -- drivel.
Playing games with Google has never been a good idea. The best way to optimize a page for Google remains creating a good, content-rich page with early and repeated use of the money keywords.
After Google's latest update, we saw no decrease in rankings for Ozdachs sites.
Read the New York Time Report »
|Firefox 4 is FAST!|
|Ozdachs is a fan of the Firefox web browser. Compared to Internet Explorer, Firefox is much more friendly because it allows 'add-ons" that do things like block those annoying flashing ads.|
Last week the latest version of Firefox was published. I noticed an improvement in the time it takes for pages to load, especially pages with a lot of graphics.
If you haven't switched to Firefox yet, this is a good time to try it out. Firefox is free... Be sure to also download the free Adblock Plus and Flash Block add-ons.
Get Firefox now.