Ozdachs on Jury Duty through February, 2010?
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I am summoned to court this morning where 30 of us in a jury pool will be whittled down to 19 jurors. Those selected will be going to court Tuesdays and Thursdays through the end of February.
(I'll post an update on Twitter when I know if I'll have a court-ordered schedule change. The Twitter information also shows up on the right side of the Ozdachs Business blog.)
If I'm a juror, I will respond to your Tuesday/Thursday emails and calls after court hours.
- Galen
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How Newsletters Build Client Loyalty
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 Want a low-cost, low-risk way to put your
name in front of your prospects? To remind
existing clients that you're ready to serve them?
All Business, a Dun and Bradstreet company,
shares the secrets of creating a successful
electronic newsletter in a podcast that
covers content, focus, and the most common
mistakes to avoid.
Do I trust the information in the podcast? Yes! Reporter Chris Bjorklund interviewed me as the newsletter expert for the podcast -- in the podcast I am identified as the marketing director for Ozdachs' client Sterck Kulik O'Neill.
Click the link to listen to the
streaming audio. Then start a quality eNewsletter
and start building customer loyalty.
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Care for Your Elders
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 The attorneys at the Law Firm of Julia P. Wald are compassionate, knowledgeable, and effective. They help families plan, and they help when a family needs to step in and protect an older relative. They provide a full range of elder law services.
Their web site had an elegant design, including art work created by Julia. However, the web site wasn't drawing many potential customers.
Ozdachs recently tuned the web pages to show up in Google and other search engines when people are looking for help with estate planning, conservatorships, probates & trusts, and other elder law legal issues.
In addition, we created profiles on social sites such as Yelp, and we submitted site maps and directory listings to help Google and other search engines understand the value of the information on the site.
Check out a great looking, information-filled web site, and contact Julia for help with your estate planning and other elder law needs.
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The Flu and You
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We've all been told what we're
supposed to do to prepare for
the flu. But, are we going to do what we're told?
Are you?
Take an one-page informal survey sponsored by curious accountants and business development specialists.
I'll share your anonymous,
real-world answers in the next newsletter.
We all went want to know what people like you
(and us!) are really going to do about the flu.
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| How to Use Smoke and Mirrors to Grow Your Business |
Often
a deal can be won or lost because of how big people think your company is. For
many customers size tells them how professional and solid a business is.
Conjuring
up the impression that your business is bigger than it really is is an
important trick to master.
Looking
bigger can be inexpensive and painless. It can be as simple as avoiding certain
techniques that unnecessarily tag your business as unprofessional or small.
Read
the tips in the article below, and use them to kick-start start your business
development strategy. And, contact Ozdachs for our help with those tips that use email and the Internet to help your company look huge!
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| 10 Solutions in Search of a Problem |
 Have you ever have felt overwhelmed by the
latest whiz-bang new tech trend? Wondered if
you were terminally behind the times because
you didn't see the value in some new
electronic trick? Asked, "Why would I want that?"
Before you spend your money to keep up with
the electronic Joneses, have your instinctive doubts confirmed by technology analysts who
say, "Just a minute!"
Here are 10 must-have, must-do things that actually may be answers to questions no one is asking.
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The FDIC Isn't Emailing You
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Have you received an email from the FDIC
telling you that they've closed your bank?
They want you to click on a link to register so they can send your money back?
Or, have you received email from Facebook or
Charles Schwab or your bank bragging
about their new online features? Their
message invites you to click on a link to see
the new web wonders in action.
Stop! Those links are fraudulent! Crooks want
you to click and then type in your user name,
passwords, and account numbers on their
mocked-up web pages. They're phishing
for suckers to rip off.
We've gotten a lot more of these phony
messages in the past couple weeks, so be
careful! Make sure you, your family, and
your administrative staff don't get hooked by
these new attacks.
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