| Do Clients Get Your Number? |
 The Presidential election campaign is going to cause a lot more unsolicited telephone calls to arrive at everyone's phone.
These political calls often come to my phone without caller ID, or they are marked "Private". In defense, I have started to let anonymous calls go unanswered... especially when I am facing a deadline.
If your business doesn't transmit its caller ID on outgoing calls, some of your clients and vendors also are going to let your message go unanswered.
Call your telephone company and make sure your name and number are getting through!
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Don't Make Them Think!
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 The Problem:
50,000 visitors a month
1 or 2 sales per month
The Solution:
Don't make the visitors think so much!
Getting visitors to your site is only solves part of the problem. You want to make it easy for them to buy, join, or take the other actions you created the site to encourage.
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| Do You Measure How Successful Your Landing Pages Are? |
 "Landing Pages" are the pages your pay-per-click Google ads send people to.
They are where you try to get visitors to first land at your site.
You may have different landing pages for each ad. For example, your service ads will go to one page while your product ads will send people to specific product pages.
Measuring the effectiveness of these pages... and of your pay-per-click ad campaign... tells you whether or not your ads are paying off.
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Convert Your Currency on Google
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 If you want to find a San Francisco CPA, you
search Google and find Ozdachs client Sterck Kulik O'Neill accounting group inc.
Did you know that you can also use Google
to:
- Find out currency exchange
rates
- Do arithmetic
calculations
- Find out the status of
an airline flight
- Track FedEx or UPS
packages
and more?
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Falling in Love with your [Ineffective] Website
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 Do you love your website... the way it looks, the way it reads, everything about it... except that it doesn't generate any business?
I am frequently asked by business owners -- often people who designed their site in their "spare time" -- to help them get more business from their site.
But, they say, they love the site exactly the way it is.
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