A successful Internet presence business requires strategy, focus, planning, content, and promotion.
Business website development requires more than laying out attractive pages with flash and style. Organizations can spend thousands of dollars on the latest buzz and not see increased revenue or client engagement.
High-priced technology is easily wasted if it fails to meet a marketing goal.
Your website is a tool for your organization.
Like any marketing or communication method your website must be cost effective. It must be focused on meeting your business needs.